The Wayfinder Framework™
Navigate change with
strategy-first sales & marketing.
A simple, practical framework that gathers your leaders at
one table, and gives everyone a clear, focused plan for growth.
one table, and gives everyone a clear, focused plan for growth.
Sound Familiar?
Most sales and marketing problems are
rooted in one of these four struggles.
Choppy Seas
Leaders are rowing in different directions and nobody agrees on where the company is headed.
Overload
Leaders are rowing in different directions and nobody agrees on where the company is headed
Reactive
Leaders are rowing in different directions and nobody agrees on where the company is headed
Flying Blind
Leaders are rowing in different directions and nobody agrees on where the company is headed

What’s Your Wayfinder Score?
See how these four struggles might be affecting your marketing, and get a snapshot of how your organization is doing on Four Fundamentals that will fix them.
Find a Certified Strategist
You don’t have to figure it out alone.
In a Discovery Call, a Certified Strategist will ask some questions and help you evaluate fit. Next, you’ll gather your leaders at the same table for a Strategy Blueprint, to develop a clear focused plan.
These Wayfinder Certified Strategists are trained to facilitate the framework with leadership teams.

Carrie Gough
Ashland, Ohio (Cleveland, Canton, Columbus)
Available for in-person or remote sessions.
Excels at aligning sales and marketing around a focused plan.

Stephen Knowlton
Ashland, Ohio (Cleveland, Canton, Columbus)
Available for in-person or remote sessions.
Excels at aligning websites and systems with business strategy.