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The Wayfinder Framework™ Tools

You’ve read the book, now download the tools.

The tools and sample chapter below are described in Jeremy Harrison’s book, Be the Wayfinder. Buy the book if you haven’t already, then create an account to download the tools.

OneTable Focus

One Table Focus™ Tool

Use this early in your 90-Day Planning Meeting to get everyone aligned on business strategy.

Nine Roles

Nine Roles™ Tool

Use this to help your team get clear on who fills which role in sales and marketing, and identify any weaknesses or gaps.
The Wheel

The Wheel

Use this to plan effective marketing that move ideal buyers toward a sale. Then set 90-Day initiatives that strengthen the weak areas.
Metrics That Matter

Metrics that Matter™ Tool

Use this to stop flying blind or drowning in data. Find 3-6 metrics that are relevant to the key objectives of your sales and marketing.
Bonus Chapter

Bonus Chapter. How to Ace a Marketing Job Interview

This bonus chapter will be available in November 2026. Stay tuned!
Available Soon
Wayfinder Score

Get Your Wayfinder Score

Use this to objectively evaluate the strength of your company’s sales and marketing today, and measure progress over time.

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Terms of Use
I’ll use these tools with my own team, or my own learning, but I won’t share, copy, distribute, or use them with paying clients. Read More »

Wayfinder Framework™ Toolbox Terms of Use
Thanks for reading Be the Wayfinder and for using the tools. Here's the deal.

What you can do. You can download the tools and use them within your own company or team, and for your own individual learning and exploration. Print them, fill them out, work through them in your 90-Day Planning Meeting, put them on the wall.

What you can't do. Please don't share the files with people outside your team, repost or redistribute them, copy or modify them to create your own versions, or use them in work you're paid for, including consulting, coaching, training, or agency engagements with clients. If you're a consultant, freelancer, or agency, you're welcome to use the tools to learn the framework and to run your own internal team, but not to deliver them to a paying client.

Why? The Wayfinder Framework™ and these tools are the result of 20+ years of work, and we want to ensure they’re used properly. Certified Strategists with the Wayfinder Framework™ are the only people licensed to use the framework and tools in paid client work, so they can be delivered the way they're meant to be. If that's a path you're interested in, take a look at Framework Mastery and Certification.

The fine print. The Wayfinder Framework™, One Table Focus™, Nine Roles™, Metrics that Matter™, and the tools themselves are the intellectual property of Jeremy Harrison and One Table Strategy®, protected by copyright and trademark. Downloading the tools grants you a personal, non-transferable license for the uses above and nothing more. We can revoke access if the terms are broken. Questions? Email [email protected].