The Wayfinder Framework™ Tools
You’ve read the book, now download the tools.
The tools and sample chapter below are described in Jeremy Harrison’s book, Be the Wayfinder. Buy the book if you haven’t already, then create an account to download the tools.

One Table Focus™ Tool
Use this early in your 90-Day Planning Meeting to get everyone aligned on business strategy.

Nine Roles™ Tool
Use this to help your team get clear on who fills which role in sales and marketing, and identify any weaknesses or gaps.

The Wheel
Use this to plan effective marketing that move ideal buyers toward a sale. Then set 90-Day initiatives that strengthen the weak areas.

Metrics that Matter™ Tool
Use this to stop flying blind or drowning in data. Find 3-6 metrics that are relevant to the key objectives of your sales and marketing.

Bonus Chapter. How to Ace a Marketing Job Interview
This bonus chapter will be available in November 2026. Stay tuned!
Available Soon

Get Your Wayfinder Score
Use this to objectively evaluate the strength of your company’s sales and marketing today, and measure progress over time.