Skip to main content
The Wayfinder Framework™

Navigate change with
strategy-first sales & marketing.

A simple, practical framework that gathers your leaders at
one table, and gives everyone a clear, focused plan for growth.
Find a Certified Strategist
Get Your Wayfinder Score
Sound Familiar?

Most sales and marketing problems are
rooted in one of these four struggles.

Choppy Seas Icon

Choppy Seas

Leaders are rowing in different directions and nobody agrees on where the company is headed.
Overload Icon

Overload

Leaders are rowing in different directions and nobody agrees on where the company is headed
Reactive Icon

Reactive

Leaders are rowing in different directions and nobody agrees on where the company is headed
Flying Blind Icon

Flying Blind

Leaders are rowing in different directions and nobody agrees on where the company is headed
Wayfinder Score

What’s Your Wayfinder Score?

See how these four struggles might be affecting your marketing, and get a snapshot of how your organization is doing on Four Fundamentals that will fix them.
Take the Assessment »
Find a Certified Strategist

You don’t have to figure it out alone.

In a Discovery Call, a Certified Strategist will ask some questions and help you evaluate fit. Next, you’ll gather your leaders at the same table for a Strategy Blueprint, to develop a clear focused plan.

These Wayfinder Certified Strategists are trained to facilitate the framework with leadership teams.

Carrie Gough

Carrie Gough

Ashland, Ohio (Cleveland, Canton, Columbus)

Available for in-person or remote sessions.
Excels at aligning sales and marketing around a focused plan.

Schedule Discovery »
Stephen Knowlton

Stephen Knowlton

Ashland, Ohio (Cleveland, Canton, Columbus)

Available for in-person or remote sessions.
Excels at aligning websites and systems with business strategy.

Schedule Discovery »
Lindsay Sooy

Lindsay Sooy

Tiffin Ohio (Toledo, Findlay, Fremont)

Available for in-person or remote sessions.
Experienced in manufacturing, education, and local marketing strategy.

Schedule Discovery »
Aimee Beisner

Aimee Beisner

Tiffin Ohio (Toledo, Findlay, Fremont)

Available for in-person or remote sessions.
Experienced in websites, marketing and content and coordinating complex projects.

Schedule Discovery »
Jeremy Harrison

Jeremy Harrison

Author of Be the Wayfinder and Creator of the Wayfinder Framework™

Framework Mastery & Certification

Read the book? Be the one who brings this to the table.

We built the Wayfinder Framework™ so everyone in my agency could lead strategy conversations with confidence. As they mastered it, demand for their work grew. Now I’m preparing to help more marketing and communications professionals master the framework too.
Mastery

For marketing & communications leaders

CMOs, VPs, directors, and managers who want to thrive in their work and bring value as AI changes everything. Lead the framework inside the company where you work.
Certification

For consultants and freelancers

Marketing and communication professionals who worry their work is becoming less valuable with AI. Get certified to use the framework with paying clients in your area.
In 2027, we’ll offer our first Certification Bootcamps and Mastery Workshops to a very small group of marcom professionals who’ve read the book and want to put the tools to work in their own careers.
Join the Interest List
To learn more about the very first certification & mastery events.
Be the Wayfinder Book
Coming In November:

The future of marketing belongs to those who become what AI can’t.

The pace is relentless. Industries shift overnight, competitors oversteer, and leaders are often a step behind. Now, as AI further disrupts the way they work, marketers are asking themselves a critical question: Is what I do still valuable?

Join the Launch Team
Learn More